2022: MA Advertising and Design
Showcase
Statement
"oddsome makes you awesome" campaign aims to help oddsome become the preferred tampon product for women in China while increasing consumers' understanding of their own bodies.
My project for oddsome tampons initially aimed to make the brand the first choice for Chinese women who wanted to try tampons through a redesign of the product packaging and a series of campaigns. As the questionnaire data and literature collection became more comprehensive and in-depth, I found that the main reasons Chinese women are afraid or hesitant to try tampons are a lack of sexual knowledge and more interactive guidance. Therefore, meeting both of these consumer demands is the objective of my work.
Although the “No Period Shame” movement has gained widespread support in China,
They are dynamic posters, please visit:
https://duanxuting.cargo.site/oddsome-makes-you-awesome
to see the effect:)
Please scan the QR code in the image above to try out the mock WeChat mini program:)
Thank you for visiting:)
