2022: MA Advertising and Design
Showcase
Statement
This ad campaign, "Fictional Friends - Audiobook", run for Spotify for the 2022 Young Ones Student Awards. This campaign aims to engage the audience to listen to Spotify Audiobook when commuting.
Objective: We want people to realize that audiobooks could be their friends and accompany them every day. As there are lots of audiobook characters, people can choose to listen to whatever they want, either matches their mood or match their personality or match what they want to be. And these characters in audiobooks could enrich their lives.
Idea Generation
Audiobooks could be fictional friends in people’s daily. We want people to realize that audiobooks could be their friends and accompany them every day. As there are lots of audiobook characters, people can choose to listen to whatever they want, either matches their mood or match their personality or match what they want to be. And these characters in audiobooks could enrich their lives. For example, when people are frustrated, a sentence or a plot by a brave character, for example, Monkey King, can cheer them up. Or when meeting the challenge, Mr. Holmes can inspire them.
