Xinyi Yang
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sd21x2y@leeds.ac.uk
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+86 13618070693
2022: MA Global Fashion Management
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Statement
My work discusses the relationship between technology and consumer behaviour, examining the role of luxury brands' use of virtual reality technology in enhancing consumer purchase intentions.
With a technological focus on a mobile-based virtual online shop, the work explores the impact of customer engagement on their enjoyment and satisfaction, and the use of the retail theatre concept in the virtual world, using mainland China’s Generation Z female consumers as the target research group. Guidance is provided on how virtual reality can be better applied in the sales arena.
How Virtual Store Change Luxury Market
The poster
