2022: MA Advertising and Design
Showcase
Statement
My work is to develop a campaign for the Locke hotel to encourage work-life balance for business travellers.
Locke Hotels –“MADE TO BE LIVED IN. NOT JUST SLEPT IN.”
It’s not just the key to your room; it’s the key to your life.
We put the QR code of the AR link on the room card, and the customer can scan it to enter the hotel AR.
We presented the scene of the hotel lifestyle with interesting and colourful illustrations, and customers can see the life here by scanning the scene with AR.
We designed AR city scenes to strengthen the connection between travellers and local cities. Customers can see the architecture and location of iconic locations in the city by pointing their mobile phone AR at the room windows, better-helping customers to become familiar with and integrate into the local city.
