2022: MA Advertising and Design
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Statement
Hi, I'm Sara!
A bit about me, I absolutely looooove taking pictures of my friends and have a very strong sense of social justice! My goal is to be able to make a positive impact one day!
If you want to keep scrolling down, you will find my final project for this course 🙂 Enjoy
‘Love the Game’
The aim of this project was to develop a CSR campaign that would create a positive and inclusive environment for the LGBTQIA+ community in the Portuguese male professional football industry.
I ended up choosing Portugal as the country to promote and focus the campaign on, seen how discriminatory and conservative the environment is. There are many reasons for why that happens, as it is visible on the image.
There are many factors that are affecting and holding back the industry, meaning that not all would be resolved with just one campaign. ‘Love the Game’ would be one of the pioneers in Portuguese advertising regarding LGBTQIA+ acceptance in the male professional football field.
The FPF, the organisation in charge of the national teams, will partner up with ILGA Portugal, one of the most prominent Portuguese LGBTQIA+ associations, to launch online educational courses, available to everyone employed in the industry.
These visuals utilise the passion people in the industry have for football, as something superior to anything else. That love ends up being bigger than discrimination, and devotion ends up uniting everyone without prejudice. The moment that was chosen and best illustrates this sentiment, are the hugs shared when a goal is scored.
The campaign will also be promoted through various channels with the intention to reach as many people of the target audience as possible.
Thank you for clicking and for your interest. If you would like to see more of my work, click on the links at the top of the page!
Bye! 😀
