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姚琪琪

  • sd21q2y@leeds.ac.uk

  • 07759278144

2022: MA Advertising and Design

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Statement

"Undefinable SHE" helps to raise brand awareness and change the stereotype of Lululemon among Chinese consumers so that they will give priority to Lululemon when buying sportswear.

The poster display outside the lululemon store attracts consumers to enter the store to purchase.

Promotion page of Xiaohongshu and Weibo

The online campaign ”我生活的AB面”（”The AB side of my life“），to give consumers opportunities share their life of work and after work.