Qianfei Fan

  • sd21qf@leeds.ac.uk

2022: MA Fashion, Enterprise Society

Showcase

Statement

The combination of perfume and clothing brands and the demonstration of pillow case manipulation into garment.

MaxMara & Perfume

Perfume and clothing are both things that people wear regularly, one as a visual representation and the other as an olfactory representation. My idea arose from the packaging of perfume, which is usually attractive and which promotes consumer purchase, so could the visual representation of perfume in clothing also promote consumer purchase causing a new fashion?