Michael Warren

My independent project was a live brief, revolving around the music of experimental jazz musician Floorkin (Robin Forkin). The task was to create a comprehensive visual identity, and design ‘foundation’ (LP/CD/cassette, website, photography, videography, gig posters) targeted specifically at the local music demographic the music is pitched towards. As a research-focused project, I had the excellent opportunity to talk to music-design superstar Raissa Pardini, delving into her process working with musicians, where she finds inspiration, and attitudes to physical and digital processes. Additionally, research took me down a rabbit hole of artists, designers, and thinkers that have significance within the world of experimental music – the ‘graphic scoring’ of John Cage was a particularly valuable discovery when considering methods of communicating sound through design. Not only was the project comprehensive and engaging, but the results – from LP design to website to photography to videography – will be used in real life. More than fiction.