2022: MA Global Fashion Management
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Statement
My work concerns the relationship between brand imager and brand loyalty in the luxury brand aspect.
I am working on the research related to brand image and brand loyalty in the luxury brand aspect. To examine the relationship between brand image and brand loyalty, research not only explore the relationship from a general perspective, but also explore from a deeper perspective. Thus, three elements of brand image have been chosen to examine their relationship with brand loyalty, including consumer attitude, brand communication and product quality.
