Jiongying Li
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sd212jl@leeds.ac.uk
2022: MA Global Fashion Management
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Statement
Awareness-purchase intention gap of sustainable fashion clothing among four groups of Chinese sustainable fashion consumers
This study focuses on analyzing the awareness-purchase intention gap of sustainable fashion clothing among four groups of Chinese sustainable fashion consumers and
targeting the four groups of Chinese sustainable fashion consumers, producing four sustainable fashion clothing awareness dimension priority matrices for existing brands
selling sustainable fashion clothing in China, as well as providing research ideas and framework and reliable findings about Chinese sustainable fashion consumers for a
global study on the customer awareness-purchase intention gap of sustainable fashion clothing.