2022: MA Advertising and Design
Showcase
Statement
Hello, I'm Bow!
A quick learner in new areas, with the strong passion of life. Aspiring to show my creative ideas to the world one day!
Please scroll down. Hope you could enjoy my final project of this course!
“Your Age is the Right Age.”
A campaign based on the Estée Lauder brand, which aspires to address the issue of age anxiety existing in society.
Insights, Opportunities & Final Direction
Campaign Overview
Campaign Overview
Posters
Video Ads Design
Media Channels
