2022: MA Advertising and Design
Showcase
Statement
Crate&Barrel: 'Welcome Life In. To help people love how they live in moments that matter.'
My work aims to create a campaign to raise brand awareness and launch Crate&Barrel in the UK.
&: The Perfect Blend
Founded in 1962 in Chicago, Illinois, USA, Crate&Barrel is a well-known American international luxury home furniture and decor brand. It has over
100 stores across the United States and Canada. Also, it has expanded its business internationally to 9 countries in Asia, the Middle East, and South America. Each year, the brand has attracted over 22 million in-store customers and more than 100 million online customers. Due to the European economic climate, the brand has frozen its plans to enter the UK market. With the current trends in the online furniture retail market, opportunities have been determined for the brand to launch in the UK via a UK-dedicate online retail store website.
With all the research, the final creative concept, ‘Celebrating the Beauty of Blending,’ and the final creative idea, ‘&: The Perfect Blend,’ was designed.
