2022: MA Advertising and Design
Showcase
Statement
This campaign is for Minor Figures to raise brand awareness and build brand image in the Chinese market.
Hi there!
This is Beibei /baebae/
这是倍貝
ベイベイです
“TowOATs the Aha Moment” posters
Based on Minor Figures’ creative, energetic, compassionate, quirky, and carbon-neutral brand image and identity, our team developed the final creative concept “Get Creative” to represent MF’s core value of creativity. The goal is to inspire and motivate the public to embrace and value every single idea that emerges. We also used homophones in the slogan and other copy-led deliverables to add a little humor and increase brand memorability.
And, check these out ;-))
GIFs👇
https://drive.google.com/file/d/1IgUrGBBer6e8N8JcyR_2s9AW-9xi-YBs/view?usp=sharing
https://drive.google.com/file/d/1-BPtVvlwI0mqVwtOw3paJpWTDFtaxjDN/view?usp=sharing
https://drive.google.com/file/d/1VH-CJNweKoBok1XhXcjQEEfQAVXpddQ0/view?usp=sharing
Videos👇
https://drive.google.com/file/d/1ScIGxHI0ID0r4ZMj2oEXeQpaLDdIeHLi/view?usp=sharing
https://drive.google.com/file/d/1JkdAUdwwS4KsdD0oDhzLVFNW0sLKT5pY/view?usp=sharing
At the end, I’d like to thank all the teachers and students of MAAD 2021–2022. Thank you for making this year unforgettable xx!
And tons of love for my dearest teammates, Lijiabao and Qianwen!💗💗
