Zihan Mei
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sd18zm@leeds.ac.uk
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07514840911
2021: Fashion Design BA Hons
Showcase
Statement
2022/MA-GFM: My research focuses on the Chinese Gen Z's attitude-behaviour gap at the moment and tries to provide a possible solution to increase Gen Z's actual eco-fashion consumption.
This poster showing a research which focusing on the application of influencer marketing based TikTok that aim to find a way to reduce attitude-behavior gap.
