Wing Lee

This project aims to attract locals who seek to experience a slow-paced lifestyle to visit Stanley Island. In long-term, to brand Stanley Island as a unique place with a slow-living lifestyle in the fast-paced city.

The visual identity presents calmness and formality, which emphasizes the slow-paced lifestyle and clears the myth of ‘slow-living is being lazy’.

The adverts are designed to be published in websites related to slow-living, for example in activities like cooking, painting and crafting.

This project is about bring back the past-time object: Chinese Paper Cutting to the modern day.

Blooming Red symbolises the beneficial nature of the products to children and the growth of Chinese paper-cutting culture. The brand name can also be understood as ‘Bloom In Red’ where it stands for children is growing in a blessed environment full of love and blessing. This connects to the aim of Chinese paper-cutting.

Posters are placed in children art studios, schools and crafting workshops.

This is a branding project on the new science channel, New Laws . The science channel focuses on Chemistry, Physics, Earth Science and Astronomy. The logo is made up with the initials, forming a shape of an empty laboratory flask which stands for infinite questions and possibilities.