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Sophie Kendall

  • sd17sk@leeds.ac.uk

  • 07468516683

2021:Fashion Marketing

Showcase

Statement

This portfolio is a display of my academic and creative skill in the fashion marketing industry. It showcases my passion for the environment and my desire to improve fashion supply chains.

My portfolio takes you through my new B2B reusable packaging brand BTSP (Beneath the Surface Packaging). Areas covered include the visual and verbal brand, target consumers and consumer lifecycle, business models, marketing strategies and styles, social media marketing strategy and an 18th month marketing plan. It displays knowledge of essential marketing tools and models as well as my unique creative approach t both branding and marketing campaigns.

Brand Overview and Context

Visual and Verbal Branding

Marketing Strategy and Style