2022: Graphic & Communication Design BA Hons
Showcase
Statement
A driven designer and marketeer interested in using brand identity, campaign creation and experience design to deliver memorable and meaningful messages.
My time at the University of Leeds studying Graphic Design and Communications has allowed me to explore and develop my practice in branding, advertising, marketing, typography, moving image and user experience and user interface design. The projects undertaken in my final year build on skills gained during my year in industry that focus on brand creation and application across a range of channels such as websites, out of home advertisements, postal mail, packaging, animation, social media, print advertisement and merchandise.
VOID
My independent project is based on branding the intangible. VOID silent music festival aims to bring calm in the noisy lives of big-city millennials. The brand draws inspiration from the quietest place in the universe, space voids. The aim of this project was to explore branding a product that doesn’t exist; focussing on experience in the booming experience-economy.
Signage around VOID silent music festival
VOID festival ticket and do not disturb sign
OOH advertising for VOID
Interactive bus stop poster
Inklink
This project involved reviving and re-inventing a long forgotten pastime, making it relevant for present-day audiences. Inklink brings back the joy of the penpal and the art of letter writing in the digital age. Penpals are matched via the inklink’s handwriting analysis feature in the app and sent a writing kit that includes branded writing paper, envelopes and wax sealing equipment. Stamps unique to each country can be collected and displayed.
Inklink app that analyses handwriting to pair penpals
OOH campaign to create excitement around letter writing
A French Inklink collectable stamp
Inklink writing and wax stamp kit
Leeds City Brand
To celebrate my time in this incredible city, this mini branding project focusses on creating a visual identity for Leeds. The brand aims to represent the experience of the city whilst simultaneously enhancing the experience for residents and visitors alike. Leeds is considered to be a welcoming, exciting and diverse city full of opportunity. An open doorway reflects the spirit of Leeds, showcasing its history, arts, culture and landscape through city-wide interactive installations.
