2022: Graphic & Communication Design BA Hons
Showcase
Statement
I am passionate about exploring experimental and creative and making outcomes with various materials such as motion, print, and websites.
Reminiscent
This brief was bringing back forgotten past-time product and make it relevant for the modern-day.
Reminiscent is an incense fragrance brand that customises and presents one and only scents based on customers’ memory. The brand would present an extraordinary experience of recontacting memory with a unique method and high technological device (fMRI). The brand guides a special experience of contacting the soul of the memory through the action of burning an incense stick.
A motion poster and visual materials on the social media is used to promote the brand with the campaign
“#reminiseance #takeatripdownmemorylane”.
An interactive website is designed to attract customers’ interest when they visit the brand website. This could lead customers to stay more on the website and explore the brand deeper. The interactive website concept presents brand identity with visual materials used in branding.
New Laws
This brief was branding a science channel, “New Laws” aimed at exploring/explaining new discoveries in the world of science.
A round bracket with a red line in the middle and the bracket shape embodies the letter ‘N’.
Posters, direct mail, and interactive websites are designed with coherent visual features, following modern and scientific concepts.
